Helping Your Customers Rebuild Confidence

January 09, 2009 at 1:33 PM
With the consumer confidence index posting an all time low in December, I decided to spend time this morning searching the internet for examples of interesting things being done by banks to help their customers in this time of great economic crisis. I didn’t find much. The federal government, our country’s accounting profession, and even advertisers are doing interesting things in this regard – but not banks. This makes no sense, especially when there are some incredible (and free) resources out there that any bank can leverage.
If a bank viewed itself as a provider of information and financial solutions, and not a product sales company, I’d expect to see the bank making its clients aware of these resources. Sadly, I found not one such example (though, perhaps, some exist). Bankers take note of the following resources/information that you might consider making available to your customers.

This U.S. Treasury Department site is loaded with information to aid consumers in understanding, saving, and better managing money.


. The American Institute of Certified Public Accountants created this site – very user friendly, and it links to one of my favorite financial literacy websites:


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